42 ways to use video to grow your business

Found this great site – click here.

Graphic interfaces, rich media content, lower production costs and shrinking attention spans are changing how businesses communicate. In-house or outsourced, video is becoming a standard delivery medium for marketing and communications activities.

What are you doing in your practice?

It is outcomes that matter.

It is outcomes that matter.

The problem with the traditional to-do list is that it’s about tasks and not about outcomes.

An outcome could be something like –  “increase revenue by 25%” or “build good relationships with specific people.”

There is no one single task that will cause the outcome. There is arguably a set of tasks that could build up to it.

Concrete, measurable outcomes are better than vague ones, but some highly desirable outcomes can only be qualitatively stated (like relationships) and cannot be quantified (like number of appointments).

So for myself I am trying to get better at linking my daily tasks to the outcomes. More importantly, I am also trying to nail down this art of defining the outcomes.

For you that might be 3 or more NEW appointments each week. So I’d rather see something like this:

Create 3 or more new appointments each week… then list the task to support that outcome

Creating 2 or more closings per month between now and the end of the year and then list the associated tasks.

Deepen my relationship with 4 people… then list people and the tasks to achieve that outcome

Make sense?

What are your key outcomes for this week?

What To Do When You Don’t Know What To Do?

Because of work pressure and the need to produce results, it’s easy to get overwhelmed. That feeling can easily produce uncertainty. You become afraid to act and instead, it’s easy to worry and spend an inordinate amount of time thinking through worst-case scenarios—something I am pretty good at.

If you are in a situation where you feel overwhelmed and don’t know what course to take, “just do the next right thing.”

Michael Hyatt, shares three steps to consider in just doing the “next right thing.”

1. Forget about the ultimate outcome. The truth is you have less control over the outcome than you think. You can undoubtedly influence it, but you can’t control it. Besides, before you ever get to the final destination, many of the variables will change. Projects and deals have a way of unfolding over time. There will be problems—and resources—you can’t see now.

2. Instead, focus on the next right action. Since worrying about the outcome is unproductive,  try to think about the next actions that will move you forward. This is far more accessible than something in the distant future. For example, as a writer, I can worry about whether or not my book will become a bestseller or I can make sure that I am fully prepped for the interview I have scheduled today.

3. And do something now! This is key. Something is better than nothing. Too often, we think that we have to have clarity about how it will all turn out. In my experience, I rarely have this. But, as I move toward the destination, making course corrections as necessary, I experience clarity. Therefore, it is important to get off the sidelines and into the game.

From Michael Hyatt’s blog. His advice is typically concise and concrete.  I don’t know about you, but I tend to become paralyzed in these situations. But, not anymore…